Almost half of black or mixed-race women with afro hair have experienced race-based hair discrimination at school, which can start as early as five years old, new research from Dove revealed. Such discrimination impacts important childhood milestones, such as school picture day, according to the research.
Dove said that 84% of black and mixed-race women felt the need to alter their natural hairstyle for school. To coincide with UK Black History Month, Dove has launched Reclaiming School Picture Day, a campaign that aims to raise awareness of the issue.
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