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Using social media to promote your boarding provision
Friday 23 May, 10:00 - 11:00
- Date: May 23, 2025
- Time: 10:00 – 11:00
- Cost: TIOB Member Rate – FOC, BSA Member rate – now £90
£180, Non-member Rate – £180 - Audience: Assistant Heads, Heads of Boarding, Houseparents, Assistant Houseparents, all who work in boarding
- Platform: Zoom (online) – webinar
Course Outline:
In this webinar, we will cover how to make the best use of the dynamic world of effective social media strategies for promoting your boarding school provision. Current and prospective parents as well as students will form opinions about our schools partly based on what is projected on social media. Therefore, harnessing the power of social media is essential for showcasing the unique offerings of your boarding school. Join us as we explore proven techniques to engage with prospective students, parents, and the wider community, from crafting compelling content to leveraging the latest trends. Our speaker will discuss how to navigate various platforms, tailor your messaging, and ultimately create a digital narrative that highlights the exceptional opportunities and experiences your institution provides.
Learning outcomes:
- To evaluate own school’s use of social media
- How to best showcase your boarding provision
- Hints and tips for your online presence.
Speaker:
David Walker, Executive Director, Boarding & Education and Director, BSA/TIOB
David is the BSA Director and joined the BSA group in August 2023. He has over 20 years’ experience in boarding schools and has worked in a range of schools in the UK and Africa, alongside being a prep school governor and a trustee of a MAT. Before taking up his post at the BSA, David was Deputy Head Pastoral at a large co-ed independent school in the South-East.
